Fudgy vs. Cakey: The Ultimate Brownie Showdown

Let’s settle the debate once and for all: what really makes a true brownie? Some people swear by the fluffy, cake-like kind, while others crave that dense, melt-in-your-mouth fudginess. But here’s the thing, at Jade we believe a brownie should never pretend to be cake. If it’s not fudgy, is it even a brownie at all?

Cakey brownies lean more towards cake. They are made with more flour and less fat, and whipped eggs that add air and volume. The result is a texture that is light, fluffy, and spongy—basically, chocolate cake dressed up as a brownie. Nothing wrong with cake, but when you are biting into a brownie, you are expecting indulgence, not fluff.

Fudgy brownies are where the magic happens. They are rich, gooey, and chocolate-packed because of more fat from butter and chocolate and less flour, so the crumb stays dense. The center feels almost molten, with each bite delivering pure indulgence—dense, sticky, and absolutely irresistible.

At Jade, we do not compromise. Our brownies are unapologetically fudgy because a brownie should melt, not crumble. It should deliver deep chocolate intensity in every bite, and most importantly, it should feel like the decadent treat you have been craving all day. No cake imposters here, only brownies that stay true to their name.

So, are you Team Cakey or Team Fudgy? We already know which side Jade stands on. If you are with us, you know there is nothing like sinking your teeth into a Jade brownie: rich, gooey, and undeniably the real brownie experience.